IIFF's Film Financing Workshop (March 2011) in Los Angeles: "From Inception to Distribution: Finance & Sell Your Film in the Digital Age" with Anne Marie Gillen, CEO of Gillen Group

Saturday, March 19, 2011 from 10:00 AM to 6:00 PM (PT)

Los Angeles, CA

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Event Details

IIFF/LA Film Financing Workshop with Accomplished Indie Producer

From Inception to Distribution:
Finance & Sell Your Film in the Digital Age

A full-day, detailed step-by-step guide to all the financial sources for financing your movie, how to create all the tools necessary to close that financing, and your options for selling and distribution

*** Don't miss other events in Los Angeles, San Francisco, Seattle, Vancouver, Kansas City and New York ***

Abstract

"In show business, everyone is in love with the show, but it's the business of making significant money that turns on the big boys and girls inside the tent. Learn what they already know…" — Steve Eccelsine, Independent Producer of 12 films & over 700 TV episodes

"Your insight cleared up my eyesight… What a great seminar! The information you provide on the business principles and practices of the entertainment industry is an invaluable tool for producers." — Karen T. Bolt, Development Executive at Danny Glover's Carrie Productions

This is the hands-on workshop you have been looking for to answer all your questions about financing your film. You will receive practical, in-depth information, efficiently and clearly presented by a seasoned expert. You will walk away with a proven method of success and be provided with relevant data for both filmmakers and investors.

We start with a concise overview of seven principles and practices common among the most successful movie producers, and how you can immediately implement these practices to advance your own goals.

The key to the seminar will be exploring and understanding the sources of film financing worldwide and all aspects of your most important financing document: the business plan. We will focus on one of the key elements to close that financing: financial projections.

And finally, we review powerful marketing and sales tools and investigate your distribution options, from traditional theatrical to do-it-yourself to hybrid models and beyond.

By the end of the day, attendees will have acquired the skills and knowledge necessary to confidently and competently finance and sell a movie.

Seminar Description

Principles & Practices of the Most Successful Producers

There is a small core of powerful independent production companies that know how to achieve their ultimate creative goals, locate their target audiences, and turn a profit on every picture they produce. These highly successful producers all apply the same seven major principles and practices, and you will learn to do so as well.

Finding the Money: Sources of Film Financing Worldwide

Equity is king; finding and closing it is the key to funding every film. We will cover everything from equity to crowdfunding; presales to tax credits/rebates; co-production companies with financing to goods and services deals; and more.

Closing the Money: Business Plan & Financial Projections

Your most important financing document is the business plan. A concise, thorough and compelling business plan is the essential document necessary to raise the funding to make your film. You must think like an investor to attract the investor. We will provide a step-by-step guide of all the sections required for a winning, professional business plan.

Your most powerful financing tool are financial projections. Money in, money out and timing: these are the critical factors any investor needs to understand. We will walk you through the process of building a waterfall and projections for your single-picture production.

Marketing & Sales Tools: Ripamatic, Proof of Concept, Sizzle Reel

Film is a visual medium. When pitching your project to investors, distributors, talent and sales agents, these remarkable tools will set the tone and communicate your film's marketability and must-see factor.

Distribution: Traditional to DIY to Hybrid

Last but not least, we will review the myriad of distribution models that the new digital age affords the indie producer: from theatrical to four wall and service deals, to streaming downloads and direct-to-consumer DVD.

Anne Marie Gillen Wrote the Book on It

Our expert instructor has literally written the book on these and related issues. What is more, Ms. Gillen has lived and mastered them over the course of a decades-long career as a leading film executive and successful independent producer. You will be in excellent hands with her.

Learning Outcomes

This course conveys valuable skills & knowledge that any film entrepreneur will find useful.

Skills

You will develop important hands-on skills such as:

Writing all necessary sections of a winning business plan
Tracking comparable films like a seasoned professional
Locating & analyzing your target audience
Estimating the potential revenue for your film
Production financing worksheet to determine actual cost of money
Single-picture & film-company activity & cash flow projections
Pitching potential investors to raise equity funding

Knowledge

You will be exposed to many mission-critical topics including:

Principles & practices shared by the most successful producers
All the myriad financing sources available to filmmakers worldwide
The numerous distribution models of the new digital age
How to think like an investor to attract the investor
Using financial projections on 3 levels of performance
How to increase your film's marketability & must-see factor
Essentials of internet marketing & DIY distribution

Be sure to review our detailed Workshop program for additional information! »

Featured Instructor

Headshot The Workshop will be taught by Anne Marie Gillen (LinkedIn profile | bio | book | website), CEO of Gillen Group, an independent producer whose goal is to develop and produce commercially successful entertainment that enlightens the human experience. Her company's consulting division, established in 2006, offers business planning, script analysis, worldwide distribution consultation and internal greenlighting (project and/or film company cash-flow projections) to independent film producers and investors.

Ms. Gillen was also the COO for famous actor Morgan Freeman's company Revelations Entertainment. During her time there, the company produced such feature films as "Along Came a Spider" (Paramount) and "Under Suspicion" (Sony), and developed "Port Chicago Mutiny" (NBC). She co-founded and served as CEO of Electric Shadow Pictures, and executive produced the multiple Golden Globe and Academy Award nominated film "Fried Green Tomatoes" (Kathy Bates, Mary Stuart Masterson, Mary-Louise Parker).

A sought-after movie industry expert, Ms. Gillen recently released her first book, the 3rd edition of "The Producer's Business Handbook," through Focal Press and co-branded by Variety. »

Attendees

Who should attend?

Established and aspiring filmmakers looking to raise capital for their independent films, production companies, movie slates, film funds or other film-related ventures are well advised to participate in this high-value yet low-cost learning experience.

Entrepreneurs, consultants, attorneys, bankers, investment managers, venture capitalists, angel investors and other professionals with an interest in the business of film will also find the Workshop useful & worthwhile.

Why attend?

Whether you are new to the subject of film finance, need to brush up your relevant skills or want to deepen and expand your topical knowledge, this seminar is right for you!

Don't miss the rare opportunity to gain crucial insights from a top expert in the field. Connect with like-minded peers and potential collaborators in the process.

Workshop Venue

L.A. Film Studies Center

5455 Wilshire Boulevard
Suite 1615 – 16th floor
Los Angeles, CA 90036
(323) 965-2705

Map: Get a map of 5455 Wilshire Blvd from Ask, Bing, Google, MapQuest or Yahoo.

Directions: Find an overview of driving directions to 5455 Wilshire Blvd here.

Parking: $4 visitor parking (flat fee) is available in the building.

Our Host

This Film Financing Workshop in Los Angeles is hosted by the L.A. Film Studies Center (LAFSC), an intensive semester program designed for final-semester seniors from colleges all over the U.S. who are completing film or communications degrees.

Special thanks go to Rebecca Ver Straten-McSparran, the Director of the L.A. Film Studies Center, for making this event possible!

Questions? Get answers in IIFF's Film Financing Forum!

Schedule

From	To	What
10:00 AM	10:30 AM	Registration, Welcome & Networking (0.5 hrs)
10:30 AM	11:00 AM	Workshop Session I with Anne Marie Gillen (0.5 hrs)
11:00 AM	12:30 PM	Workshop Session II with Anne Marie Gillen (1.5 hrs)
12:30 PM	1:30 PM	Lunch & Networking Break (1 hr)
1:30 PM	3:30 PM	Workshop Session III with Anne Marie Gillen (2 hrs)
3:30 PM	4:00 PM	Networking Break (0.5 hrs)
4:00 PM	5:00 PM	Workshop Session IV with Anne Marie Gillen (1 hr)
5:00 PM	6:00 PM	Workshop Session V with Anne Marie Gillen (1 hr)
6:00+ PM		Community Time at Nearby Restaurant

Program Details

I. The 7 Major Principles & Practices of the Most Successful Producers

(0.5 hours) with Anne Marie Gillen

Items & costs to sanely move through development to full financing
Process of how to greenlight a film
Worldwide distributors & when to engage their services
Overview of all potential sources of rights sales & revenue
Overview of all sources of production financing
How to become a Balanced Producer

II. Finding the Money: Sources of Film Financing Worldwide

(1.5 hours) with Anne Marie Gillen

In-depth analysis of all sources for financing your film
What to offer equity investors
Working with a foreign sales agent to secure presales & estimates
The new kid on the block: Crowdfunding
Co-production sources of financing
Production financing worksheet

III. Closing the Money: Business Plan & Financial Projections

(2 hours) with Anne Marie Gillen

Your most important financing document: The business plan
1. Necessary elements of a strong business plan
2. How to build your team
3. How to think like an investor
4. Risk factors
Your most powerful financing tool: Financial projections
1. Tracking film comparables
2. Projecting a film's revenue on 3 levels
3. Timing of return of revenue to the producer

IV. Sales Tools

(1 hour) with Anne Marie Gillen

Your most powerful marketing & sales tools
1. Ripamatic
2. Proof of concept
3. Sizzle reel
Review of samples produced by filmmakers & by trailer house
What elements are needed to make a successful reel

V. Distribution: Traditional to DIY to Hybrid

(1 hour) with Anne Marie Gillen

Analysis of traditional theatrical distribution model
Review of four-walling & service deals
Overview of direct-to-consumer DVD & Blu-ray
Video on demand (VOD) & streaming downloads
Aggregators

Speaker Bios

Anne Marie Gillen

Headshot Anne Marie Gillen, the CEO of Gillen Group and Cabin 14 Productions, is a highly accomplished independent producer. Her goal is to develop and produce commercially successful entertainment that expresses heart and enlightens the human experience. Ms. Gillen is extensively experienced in motion picture and television development and has exceptional relationships with studios, international distributors, production and acting talent.

Presently, Ms. Gillen's film slate includes the recently released Cabin 14 Production "Into Temptation" starring Kristin Chenoweth and Jeremy Sisto; she is producing "The Shambler" based on the comic-to-film series from the creators of the "Iron Man" series, and "The Schwa Was Here" based on the bestselling Young Adult novel written by Neal Shusterman; and developing and producing "Charlie's Place" with director Thomas Carter ("Save the Last Dance," "Coach Carter," "Swing Kids").

In November 2010, Ms. Gillen released her first book, the 3rd edition of "The Producer's Business Handbook," through Focal Press and co-branded by Variety.

Gillen Group's consulting division was established in July 2006 after purchasing Entertainment Business Group's clientele and proprietary models and databases. The division's motto is "Fusing Business and Creativity", and offers business planning, script analysis, worldwide distribution consultation and internal greenlighting (project and/or film company cash flow projections) services to independent film producers and investors.

Ms. Gillen is a lecturer and panelist and gives workshop seminars for such organizations as: Institute for International Film Financing (IIFF), Show Biz Expo, Screenwriters Expo, UCLA Film School, USC Film School, Chapman University, Act One Producer Program, Century City Chamber of Commerce, Independent Feature Project (IFP), California Lawyers for the Arts, Women In Film, and Playback.

From 2002 to May 2006, Ms. Gillen served as President of Development and Production at Entertainment Business Group (EBG), an independent motion picture and television funding, global rights sales, research, analysis and business services entity. From 1996 to 2001, she was the Chief Operating Officer of Morgan Freeman's company Revelations Entertainment. Ms. Gillen led the company in the strategic financing and distribution of its projects. During her tenure, Revelations produced "Along Came a Spider" for Paramount; developed and produced "Port Chicago Mutiny" for NBC; and developed, independently financed and produced "Under Suspicion" starring Morgan Freeman and Gene Hackman for Sony Premiere DVDs/Lions Gate.

Prior to her tenure at Revelations Entertainment, Ms. Gillen was Co-Founder and CEO of Electric Shadow Productions, and its Chair. The company financed, and Ms. Gillen was the Executive Producer of its first feature, "Fried Green Tomatoes," which was released by Universal and starred Kathy Bates and Jessica Tandy. This picture earned over $200 million worldwide and was nominated for two Academy Awards and three Golden Globes.

Ms. Gillen came to Electric Shadow from Hemdale Releasing Corporation, where she was Vice President of Acquisitions and Ancillary Sales. During her tenure, Hemdale was one of the leading independent film companies producing such films as: "Platoon," winner of Best Picture and Best Director, "Hoosiers" and "The Last Emperor," winner of nine Academy Awards including Best Picture, Director and Screenplay.

Ms. Gillen co-founded Living Literature/Colors United, a non-profit, multi-racial education-based performing arts society for at-risk students in the Watts neighborhood of L.A. She was Executive Producer of the feature-length documentary on Colors United, entitled "Colors Straight Up," which received an Academy Award nomination. Ms. Gillen is the proud recipient of several Commendations from the City of Los Angeles for her outstanding community efforts to improve the youth of Watts.

A native Minnesotan, Ms. Gillen originally hailed from the Twin Cities, where she was an actress, dancer and choreographer, having worked at the Guthrie II, Children's Theatre Company, Mixed Blood, Chimera and Minnesota Jazz Dance Company. Cabin 14 Productions is her Minnesota-based film production company. »

Registration

Filmmaker-friendly, affordable online registration is available at the top of this page.

Ticket type	IIFF Member	Non-member	Registration deadline
Early bird	$150	$175	3 weeks before event
Regular	$170	$195	1 week before event
Last minute	$190	$215	1 day before event
On-site (at the door)	$220	$245	Day of event

Register now to secure the best available price!

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When

Saturday, March 19, 2011 from 10:00 AM to 6:00 PM (PT)

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5455 Wilshire Boulevard
Suite 1615
Los Angeles, CA 90036

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IIFF's Film Financing Workshop (March 2011) in Los Angeles: "From Inception to Distribution: Finance & Sell Your Film in the Digital Age" with Anne Marie Gillen, CEO of Gillen Group

Saturday, March 19, 2011 from 10:00 AM to 6:00 PM (PT)

Los Angeles, CA

Ticket Information

Event Details

From Inception to Distribution: Finance & Sell Your Film in the Digital Age

A full-day, detailed step-by-step guide to all the financial sources for financing your movie, how to create all the tools necessary to close that financing, and your options for selling and distribution

Principles & Practices of the Most Successful Producers

Finding the Money: Sources of Film Financing Worldwide

Closing the Money: Business Plan & Financial Projections

Marketing & Sales Tools: Ripamatic, Proof of Concept, Sizzle Reel

Distribution: Traditional to DIY to Hybrid

Anne Marie Gillen Wrote the Book on It

Who should attend?

Why attend?

L.A. Film Studies Center

Register now to secure the best available price!

Upcoming Event

Latest Events in Greater Los Angeles

Latest Events Elsewhere

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Bookmark This Event

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When

Saturday, March 19, 2011 from 10:00 AM to 6:00 PM (PT)

Where

L.A. Film Studies Center 5455 Wilshire Boulevard Suite 1615 Los Angeles, CA 90036

Hosted By

IIFF Greater Los Angeles

From Inception to Distribution:
Finance & Sell Your Film in the Digital Age

L.A. Film Studies Center
5455 Wilshire Boulevard
Suite 1615
Los Angeles, CA 90036